Make the most of the time you spend on social media marketing and take your Facebook efforts to the next level!
When you fully engage your customers beyond the “Like” action, you can then build longer relationships with your friends and fans. Take a look at some of the examples below on how to do that:
Feature an exclusive offer
Run special events and offers that are only available to your Facebook fans. People “like” a page mainly because they really like you and if you offer a great product or service they want to receive discounts and promotions, and to gain access to exclusive content. So be nice and offer up some goodies!
Ask simple, interesting and open-ended questions and include a strong call to action that will inspire fans to comment and interact with you and others.
Share other people’s content
While it’s great to post your own content, remember to also post links to articles, photos or other content you find interesting. Just be sure to give credit to the originator.
Cater to the fans
Share news and content that your fans will find beneficial to them. This way, they’ll see your constant commitment to improving the customer experience.
Respond to comments
Be sure to answer questions, monitor dialog and respond when appropriate. And never forget to thank fans for their participation.
The moment that a new fan “likes” your page is the first step to nurturing customer engagement. Seize this opportunity to build the relationship and demonstrate why showing support for your business is beneficial to them.
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